It'll look exactly like the Facebook Messenger you're already used to.Īnd, most importantly, it's up to the user to link their accounts to a business, which keeps you in control. It connects up to CRM systems like Salesforce's, so that the business can see your entire order history with the company.īusinesses will be able to talk to you straight from within Messenger, complete with stickers and the 'Like' button. You're probably already on Facebook anyway, right?įor the businesses themselves, it's designed to be equally simple. If you ordered the wrong thing and need to cancel, just ask in a message. Or, if you want another of the same, just ask in a message.

If you want to see the status of your order, just ask in a message.

It'll send you a message when the order ships, and embed the tracking information right there. On the checkout page, where you'd normally have the option of getting a receipt via email, you can also connect a Facebook Messenger account for updates. 'We want to help you guys make things simple,' Daniel. It can take a disproportionate amount of time and effort.

Moreover, Daniel says, just making quick changes on a retail order or looking for the status requires a lengthy process of going to the site, logging in (maybe going through a password reset if you're like me), finding your order. If you're looking for a Virgin America itinerary, you'll have to dig through all the Virgin America newsletters and Groupon deals on Virgin America your search also turns up. Your email inbox is cluttered with order confirmations, shipping confirmations, newsletters, and all kinds of noise that keeps you from finding what you want, Daniel says. 'Communication channels are really fragmented,' says Facebook Product Manager Rob Daniel. In a session later that day, Facebook explained how - and why - you might actually want to.įirst off, it can help you keep your inbox clean, as Facebook Product Manager Rob Daniel pointed out. A big part of Mark Zuckerberg's keynote address at Wednesday's F8 conference is that you'll soon be able to interact with businesses via Facebook Messenger, placing orders and getting updates on them all in the same place.

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